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Profile of KINPOU Brewer

1.Corporate Outline

Corporate Name: Niida-Honke Co., Inc.
President: Yasuhiko Niida, 18th successor to the name of “穏” (Yasu),
is also the chief sake brewer.
Head Office: 139 Takayashiki, Kanezawa, Tamura-machi
Koriyama-shi, Fukushima prefecture
Business: Production & sales of sake
(also licensed to produce and sell all items classified as single distilled shochu and liquors)
Founded: 1711 (Shotoku Gannen, Middle Edo period)
Employees: 24
Flagship Brand: Kinpou Shizenshu
Taxed Annual Shipment Volume: Approx. 1300 goku (230 kl) (2015.7~2016.6, Heisei 27 Brewing Year)

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2.Spirit of Niida Honke

*Corporate Philosophy

We keep our promises

*Mission

We will keep Japanese authentic rice field in good condition

*Corporate Goals

  • By 2025, we will make all the rice fields in our area (60ha) “Shizen-Den”, rice fields which grows rice without pesticides and chemical fertilizers.
  • All the staffs will be a professional of fermentation.
  • We will make Tamura town where we’re located a genuine thriving countryside. Also, we will make our brewery and the town self-sufficient by using rich gifts of the nature.
  • We will try our best to be appreciated that we are in Tamura town.

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3.Products

*Principle of Taste

Sake with rich taste of rice which ourselves think tasty

*Three Core Brand Concepts

Shizenshu Brand
Sweet type sake with thick sweetness and mellow richness.
This is brewed by kimoto (生酛) method for yeast production and our original 4-stage preparation process. Naturally grown rice and hard well-water are used.
This brand was started in 1967.
Odayaka Brand
Highly balanced and slightly dry sake with refreshing flavor. That is great match for any food.
This is brewed by shiro-koji (白麹) yeast production method. Organic rice and soft spring water are used.
Odayaka (穏) has been passed down through 18 generations at our brewery.
This brand was started in 1994 and selected as the very first product of “Fukushima-pref. accredited brands” in 2007.
Tamura Brand
Dry type sake with a robust taste of rice, high-quality flavor and sharp finish.
This is brewed by kimoto (生酛) method for yeast production. Naturally grown rice and hard well-water are used.
This is made using rice cropped from self-owned rice fields and was started in 1997, 30th anniversary of Shizenshu brand, in order to express deepest gratitude to the people and the town of Tamura where the company is located.

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4. Raw Materials

Rice

We only use naturally grown rice without pesticides and chemical fertilizers, we call it “Shizenmai”. They are cultivated by 8 contracted farming groups and 6 of them are located in Fukushima pref.
In 1967, the company started to brew Shizenshu with 100% Shizenmai. Today, 50 years later, the company is proud to be known as pioneers in using Shizenmai rice as an ingredient.
In 2010, the company achieved the dream of exclusively brewing Junmai-shu, literally meaning “pure rice sake with no additive (alcohol, sugar, amino acid and etc.)”, solely with Shizenmai.
The company continue to brew 100% Shizenmai & 100% Junmai-shu. 80% of Shizenmai were accredited with Organic JAS. The area of self-owned Shizenmai rice field is approx. 5ha in 2016.
Average rice polishing ratio was 68%.

■Kinds of Shizenmai
Ippon-jime, Kameno-o: Grown in self-owned rice fields
Mainly used for Tamura brand
Miyama-nishiki, Gohyakuman-goku, Yamada-nishiki: Mainly used for Odayaka brand
Chiyo-nishiki, Yume-no-ka, Koshi-hikari: Mainly used for Shizenshu brand and Shunmi for cooking
Koji rice and Kake rice of Shunmi, Junmai cooking sake
Toyo-nishiki: Grown by a contracted farmer in Miyagi pref.
Mainly used for Shizenshu Brand
■self-owned rice fields: Challenges

The company is studying the way to utilize rice straw, chaff, rice bran, grass on ridges of rice fields and bamboo to make special fertilizer which we call “fertilizer of Tamura”.
Our rice fields are manually weeded with Taguruma (weeding gear) and a kind of notostraca (tadpole shrimp).
In addition, events called “TANBO NO GAKKOU (School of rice field)” are held, in which volunteers are invited to take part in rice farming and to help to protect Japanese authentic rice fields.
In 2009, Niida-Honke Agri Corporation was founded, and our rice was accredited with organic farm products certificated by Organic JAS.

*Water

The company uses a blend of natural water from two sources. One is “Takenouchi no Idomizu” near our rice fields, which is hard well-water, and the other is “Mizunuki no Wakimizu”, which is soft water flowing underground from our mountain.
The water is used in all processes including the washing of rice and the cleaning of tanks. It is another important task for us to protect these rich natural water by managing our mountain.
Therefore, the company introduced the water cleaning facility for waste water from rice washing and bottle cleaning in order to protect natural environment. In addition, over 95% of bottles are reusable bottle.

*Clean Sakagura - Sake Warehouse

We always pay the strictest attention to hygiene and engage in thorough cleaning every day so that customers can feel secure about the sake we brewed.
Our Sakagura has thick beams and flooring painted with “Kakishibu”, which is special paint collected from astringent persimmons. We believe our thickly-plastered Sakagura gives a calm and tranquil atmosphere and is well worth a visit.

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5. Business Motto

To understand and fully satisfy the needs and wishes of our customers, as well as being closely connected to them both in a personal and business manner, the company strives to realize our motto;
“Customers can see the face of brewers, and brewers can see the face of customers through our sake”

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